"The NBP Marketing"
NBP Marketing. The newest form of Marketing that I witnessed during my brief stay in Pakistan. NBP might be known as National Bank of Pakistan to a majority, but I specifically meant Naan, Burger and Plot from it. One fine morning, I woke up to the notice of a spring walk which is quite a good step of DHA Islamabad for its residents each year. The moment I reached the venue of the walk I was literally speechless to sight a stall of DHA Phase III Islamabad, selling plots, next to the stall of a Burger and Samosa stall. Whosoever was the GENIUS behind it must know that even a private society in a small town will not sell plot like this. DHA Islamabad is a leader in real estate sector and it has a prestige attached to it. When you employ such tactics not only do you bring a bad name to the BRAND but also to all those millions of families associated with DHA Islamabad. I am sure DHA have facilities, resources and BRAINS who can think better than this. Another thing, I as an overseas Pakistanis cannot apply for the plot online which makes the entire case for targeting the overseas Pakistanis useless. Instead of the NBP strategy DHA ISLAMABAD can focus on a smarter strategy making it easier for the overseas Pakistanis to apply and purchase land in DHA. Best of Luck to DHA Islamabad on its future Marketing & Branding efforts (Fingers Crossed).
Irfan ()
Asif replied on Saturday, May 11, 2019 08:54 AM
These feelings come when you buy a home for its BRAND not because of society's facilities and location. What a poor mindset. |
