Tanweer. replied on Tuesday, August 16, 2011 02:23 PM
Dear,
The "Brand of the Year" award has nothing to do with the "Operational side" of any industry. It only looks into the branding efforts made by that particular group i.e TV ads, Radio commercials, Newspaper Ads, any other stuff/efforts made during that year to promote their particular Brand (like printing of diaries, brochures etc etc). It also depends on how many applicants show interest and send in their detailed "Branding Efforts" made during that year. If applicants are few - as in some sectors there are naturally a few applicants; and within those few applicants, very few made serious Branding Efforts; you can have surprise winners. Given this background, I am not surprised at all if they win this award for another 4 years more. |
